Saturday, March 8, 2025

Client brief evaluation

 

I'm saving my project as an .mp4 file with lossy compression because it really solves a couple of tricky problems. Since the film is being made in the UK and will be shown at a festival in Chicago, I can’t hand over a physical copy. I need a digital solution that keeps the quality as high as possible while making sure the file stays small enough for a fast online transfer. The .mp4 format is just right for this. It compresses the file efficiently so that the quality stays almost identical to the original, even to someone who isn’t a tech expert. Plus, .mp4 is a global standard, so I won’t run into compatibility issues when the file gets uploaded or played at the festival. To send the file, I’m planning to use cloud storage. It’s super convenient and accessible—anyone, anywhere can easily download the file. Once I upload the .mp4 to the cloud, the client in Chicago can download it directly and play it at the festival without any hassle.

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